FiftyUp offers insurance products designed for Canadian residents aged 50 and up, excluding residents of Quebec. We’ve created accessible, simple, flexible products tailored to the needs of the over 50 community. Whether you're looking for life insurance to provide broader financial protection for your family’s future, or final expenses insurance to help your loved ones manage funeral costs and other immediate expenses, FiftyUp is here to help. Our goal is to give you peace of mind, so your loved ones can focus on honouring your memory – not worrying about how they’ll cope financially.

What insurance products does FiftyUp offer?

FiftyUp offers a range of insurance products to residents in Canada, excluding residents of Quebec. Our coverage options include life insurance and final expenses insurance, both designed to provide a lump sum payout to your loved ones after you pass away. This can help cover expenses such as outstanding bills, mortgage payments, funeral services, burial or cremation, and other day-to-day costs. Some products also include a terminal illness benefit which can help ease financial decisions during a difficult time1.

How does FiftyUp help Canadians?

At FiftyUp, we help Canadians over 50 protect what matters most with simple, affordable insurance designed just for you. We know planning ahead isn’t always easy, so we offer clear options and caring support to help you feel confident and in control, making it easier to protect your peace of mind and those you love.

At FiftyUp, we’re committed to Canadians aged 50 and up. We help you enjoy life more now, knowing your family will be covered financially if you were to pass away. Whether you’re looking for life insurance for broader financial protection or final expenses insurance to cover immediate costs, our coverage is flexible, so you can choose an amount that works for your personal circumstances and budget. If you’re unsure, our licensed advisors can help guide you on the best level of coverage for your needs. Feel confident knowing you’re in good hands with FiftyUp.

Who can I speak to if I have a question about my policy?

Email us at support@fiftyup.ca or call us on1-844-339-96611-844-339-9661. Alternatively, if you wish to update your payment or contact details, resolve an outstanding premium notice or view your policy documents, you can visit the My Accountportal.

Insurance for us

FiftyUp is insurance for Canadians over 50, helping you ensure your loved ones can focus on honouring your memory – not how they will cope financially.

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Why choose FiftyUp

Canadians aged 50 and up deserve quality, reliable and trustworthy insurance coverage. Discover more about FiftyUp.

Designed for us

We’re proud to be part of Canada’s over 50 community, passionate about delivering insurance that meets its unique needs.

Get coverage easily

Our products are easy to understand, simple and fast to get. As you age, FiftyUp has insurance solutions that will work for you.

Peace of mind

Protect your loved ones financially. Our licensed advisors can help, so you can focus on what you do best – living.

Control your money

We’re committed to helping you stay in control of your finances with flexible insurance products made for people over 50.

Life insurance

If you want to protect the financial future of your loved ones, life insurance is a smart step towards peace of mind. FiftyUp Life Insurance pays a lump sum to your family if you pass away, helping them manage ongoing expenses or unexpected costs.

There are no medical or blood tests to apply – just answer 8 simple health questions. FiftyUp makes it simple to protect the people who matter most.

Final expenses insurance

Ease the financial burden on your loved ones with coverage for your end-of-life costs. FiftyUp Final Expenses Insurance provides a lump sum payout to help cover funeral costs, burial and cremation costs, outstanding bills and more.

There are no medical or blood tests needed to apply, and acceptance is guaranteed for Canadians up to age 80 (outside Quebec). It’s flexible, affordable protection when your family needs it most.

Discover how you can protect your loved ones now

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Frequently asked questions

FiftyUp offers insurance products designed for Canadian residents aged 50 and up, excluding residents of Quebec. We’ve created accessible, simple, flexible products tailored to the needs of the over 50 community. Whether you're looking for life insurance to provide broader financial protection for your family’s future, or final expenses insurance to help your loved ones manage funeral costs and other immediate expenses, FiftyUp is here to help. Our goal is to give you peace of mind, so your loved ones can focus on honouring your memory – not worrying about how they’ll cope financially.
FiftyUp offers a range of insurance products to residents in Canada, excluding residents of Quebec. Our coverage options include life insurance and final expenses insurance, both designed to provide a lump sum payout to your loved ones after you pass away. This can help cover expenses such as outstanding bills, mortgage payments, funeral services, burial or cremation, and other day-to-day costs. Some products also include a terminal illness benefit which can help ease financial decisions during a difficult time¹.
At FiftyUp, we help Canadians over 50 protect what matters most with simple, affordable insurance designed just for you. We know planning ahead isn’t always easy, so we offer clear options and caring support to help you feel confident and in control, making it easier to protect your peace of mind and those you love.
At FiftyUp, we’re committed to Canadians aged 50 and up. We help you enjoy life more now, knowing your family will be covered financially if you were to pass away. Whether you’re looking for life insurance for broader financial protection or final expenses insurance to cover immediate costs, our coverage is flexible, so you can choose an amount that works for your personal circumstances and budget. If you’re unsure, our licensed advisors can help guide you on the best level of coverage for your needs. Feel confident knowing you’re in good hands with FiftyUp.
Email us at support@fiftyup.ca or call us on 1-844-339-96611-844-339-9661. Alternatively, if you wish to update your payment or contact details, resolve an outstanding premium notice or view your policy documents, you can visit the My Account portal.